”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?”

Jag frågade i Facebookgruppen Svensk E-handel ”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?” där det blev en intressant tråd av kommentarer. Som fortsättning tänkte jag sammanfatta de bästa tipsen ihop med några egna tips i ett blogginlägg, som referens för framtiden.

Här är olika sätt att ”go with a bang”:

Groupon
Ett erbjudande via Groupon kan ge 1000+ kunder på en enda dag, med ett attraktivt erbjudande. De flesta verkar ha fått en commission-based deal med Groupon, vilket låter fair. Letsdeal.se har också bra volym för den svenska marknaden.

PR-kampanj
Av erfarenhet vet jag vad en stark PR-kampanj kan ge. Tusentals besökare, stort intresse, hundratals tweets, Facebookdelnignar etc. Det tråkiga är förstås att det krävs en ganska stark nyhet för att det ska spridas snabbt, bra journalistkontakter och att ens företag måste vara ”nyhetsvärdigt” så det passar in. Konverteringen är sisådär men det ger ökad varumärkeskännedom och viss försäljning.

Få stora bloggare att skriva om ens sajt
Detta fungerar också väldigt bra, t.ex. ger Blondinbella väldigt mycket trafik när man omskrivs av henne. Konverteringen är inte topp men ofta något högre än vanlig PR, framförallt för att det ofta är länkat direkt. Mindre bloggar eller medelstora bloggar är dock svårt att se något större uppsving ifrån, så där är SEO-effekten det viktigaste.

TV+radioreklam
Få marknadskanaler har sådan effekt som de traditionella, breda. Konverteringen är låg, kostnaden hög men intresset såpass stort att det ändå ger en bra effekt. Dessutom ökar CTR och annat på ens vanliga internetmarknadsföring, vilket gör att hela intresset för ens varumärke ökar markant.  Men som sagt, DYRT. Radio är dock mycket, mycket billigare än tv och lokal-tv samt lokal-radio behöver inte vara jättedyrt.

Podcastsponsring
Att sponsra Filip & Fredriks podcast mfl ger en relativt bra effekt, särskilt i kombination med bannerannonsering på deras vanliga sajt. Konverteringen ganska låg men trafiken helt okej. Några andra större podcasts man kan sponsra är Alex & Sigges, Hannah & Amandas (dessa två säljs av samma bolag) samt Värvet. Förvänta dig inte massor av nya kunder, men det är ganska smidigt då de själva pratar om ditt varumärke så du slipper producera radioreklamklipp.

Rabatt- och kampanjsajter / appar
Förutom Groupon finns många andra rabatt- eller kampanjsajter. När dessa gör epostutskick, ofta med affiliatedeal, finns god möjlighet att få rejäl effekt. Även appar som Klipster, Rabble eller Wrapp har specialdeals där de gör utskick för speciella kampanjerbjudanden. Klipster i kombination med tv-reklam på TV3, där de promotar ett par stycken Klipstererbjudanden i sina reklamfilmer. Några exempel på rabattsajter är rabatterat.nu och studentkortet.se.

Viral kampanj
Lyckas du att göra något som blir ”viralt”, grattis! Det är dock väldigt svårt.

Partnerskap
Ibland finns möjlighet till väldigt bra partnerskap som ger en stark effekt. Telias partnerskap med Spotify är ett bra exempel.

Prisjämföresesajter
På riktigt, riktigt heta produkter kan du få stark effekt av att vara billigast på en produkt. Då kan prisjämförelsesajter som Prisjakt, Pricerunner och Compricer  ge en relativt stark volymtillväxt av kunder under en period.

Bli featured i App Store
Har du en app och blir ”featured” i App Store eller Google Play kan du räkna med åtminstone hundratals nya nedladdningar per dag, ofta tusentals om du är på förstasidan för alla.

Har jag glömt några smarta sätt att få många kunder på kort tid? Kort tid som i 1000 kunder på 1 dag till max 1 månad. Effektiva kanaler, kosta vad de kosta vill, som gör att det säger ”bang” i antalet beställningar. Kommentera!

126 Kommentarer

  1. pandora price skriver:

    The Juno B1 Cabin Suitcase glides on four precision-made
    Hinomoto wheels (a company which, according to obsessive fliers,
    is a standard-bearer of quality caster-making). The thing is extraordinarily
    light at 5.3 pounds (the Rimowa analogue tips the scales at 7.1), but feels
    shockingly sturdy; its speckled polypropylene shell is built to combat and conceal obvious (but inevitable) scratches.
    The suitcase also has a handy built-in lock,
    and indestructible hard casing. But what I really love about it is
    how much I can fit. Despite its tiny dimensions, which always fit into an overhead,
    I’ve been able to cram in a week’s worth of clothes for a winter trip in Asia (thanks to clever folding), or
    enough for ten summery days in L.A. It’s really the clown car of carry-on luggage.

  2. Jamal skriver:

    Hallo, ich glaube, dies ist ein ausgezeichnetes Blog.
    Ich stumbledupon it;) Ich kann denken ereut seit ich Lesezeicdhen es.
    Geld und Freibeit ist diee größte Weg zu ändern, können Sie reich sein und weiterhin Hilfe andere.

  3. This article is really a fastidious one it assists new net people,
    who are wishing for blogging.

  4. Hydrogen peroxide is thus utilized to destroy the herpes simplex virus before getting infected.

    Testosterone Testosterone could be the golden hormone for
    guys wanting to grow their sex lives. The simple
    truth is we need vitamins and our food and soils are
    depleted of which due to excessive corn and wheat production and
    genetically modified foods.

  5. Acai Detox Pills skriver:

    Grеat work! This is the kind ᧐f ino that aare meant to bе shared acгoss the
    internet. Shame on the seek enginees for noo
    ⅼonger positioning thks post һigher! Comme on over and discuss ԝith my
    site . Thanks =)

  6. Excellent article. Keep posting such kind of info on your site.
    Im really impressed by it.
    Hi there, You’ve done an excellent job. I will certainly digg it and for my part
    suggest to my friends. I’m confident they will be benefited
    from this website.

  7. Million dollar Domain as the dealers and wheelers.

  8. Mario skriver:

    Ich neugierig zuu erfahren, was bloggen Systemm Sie gerade
    sind Verwendung? Ich mit small Sicherheit Probleme mit meinem neuesten Website
    unnd Ich Ich würde gerne etwas finden, mehr sicdheres
    sichere. Haben Siie Empfehlungen?

  9. click to find out more

    SuperWebb

  10. Kendrick skriver:

    Woah! Ich bin wirklich lieb die Vorlage / Thema dieses Website.

    Es ist einfach, aber effektiv. Eine Menge Zeit, ess ist serhr schwer,
    schwer zu bekommen, dass ”perfekten Balance”
    zwischen Usability und Optik. Ich muss sagen, dass Sie haben,
    Sie haben eine superb Arbeit mit diesem. Zusätzlich, die Blog Lasten extrem Schnell für mich auf Safari.

    Asgezeichnete Blog

  11. Hi all, here every one is sharing these kinds of knowledge,thus it’s pleaant to read this webpage, andd I used to
    visit this weblog everyday.

  12. grawer skriver:

    This piece of writing will assist the internet visitors for
    creating new weblog or even a blog from start to end.

  13. accounting Principles

    SuperWebb

  14. Hello friends, how is all, and what you would like to say concerning this paragraph, in my view its
    truly awesome designed for me.

  15. Admiring the commitment you put into your site and detailed information you present.
    It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed material.
    Excellent read! I’ve saved your site and I’m including your RSS feeds
    to my Google account.

  16. Melissa skriver:

    Se você desenvolve um sistema e não sabe preço que vai cobrar pelo seu serviço com certeza você já esta perdendo moeda. http://wiki.szerman.info/doku.php?id=log_in_to_the_ede_mundial_de_computado_es_a_chive

  17. used iphone 5c skriver:

    The reason why we over here at India Today Tech requested
    all phone makers to include a telephoto lens in their flagship phones is because it is so damn useful.
    Right now there are different ways different
    companies are putting dual cameras on their phones.
    Huawei is doing it by including one full colour camera and one with a monochrome image sensor.

    second hand iphone 5c If we offer you the choice to purchase another available
    savings plan, and you wish to purchase such savings plan, you must notify us before you are charged for
    the next subscription period (usually about 15 days before the expiration of your
    current plan). Each time you attend Meetings, participate in Coaching
    or log onto the Website and/or Apps you reaffirm your agreement that we
    may charge your credit card (or other form of payment, if applicable).
    In the event we cannot charge your account, we reserve the right to terminate your
    subscription.second hand iphone 5c

    refurbished phones uk They live in the structure and are not
    there exploring for food, Londry said. Pests control specialists will do a free inspection. You want to do your own inspection, Londry suggests taking a slow walk at least 15 minutes
    around your home foundation..refurbished phones uk

    second hand iphone 5s All that aside the problem is that
    Facebook has made one or more high level executives available to MPs for questioning but these MPs are demanding the CEO, who is not a UK citizen nor is his business
    headquartered in the UK, appear before them personally.
    What do they get from Zucks that they don get from other
    C Level executives. Other that media attention.second
    hand iphone 5s

    second hand phones Click the Next Step button.7.

    Check the checkbox next to ”Never send it to Spam.”8. Click
    the Create Filter button.If you have NOT received a copy of the newsletter:1.

    Expecting twins two names had been chosen and if they were boys the names
    would be David and Daniel. Right after the birth when taking David home to his nursery he cried so much like something was wrong.
    Even though he was fed changed and so on, nothing comforted him something was just wrong.second hand phones

    used iphone 5c It actually is a great device! I’m loving using it’s browser.
    Sure it’s not as good as the iPod Touch’s Safari browser, it’s descent.
    Some people don’t like typing with it, but you get used to it.
    So why did Apple hold off A 5.5 inch iPhone, subsidized by wireless
    phone providers, would make consumers think twice before purchasing an unsubsidized iPad Mini, says Neil Mawston, analyst at Strategy Analytics.
    ”The tablet category will need to innovate to differentiate from increasingly outsize smartphones.”.
    ”Large screen phones have provided some headwinds to tablet demand, and Apple’s iPad growth in particular,” says Brian Colello, analyst at research firm Morningstar.used iphone 5c

    second hand phones VCU (2 1), which shot 45.6 percent from the floor, was led by Issac Vann’s
    19 points off the bench on 8 of 10 field goal shooting, and Jonathan Williams’ 14 points and eight assists.
    36 26, the Rams committed 12 turnovers and were only able to force the Cavaliers into
    five. Led for all but the first 1 minutes of the game and built what looked
    to be a comfortable 57 47 advantage with 11:33 remaining, VCU wasn’t done.second hand phones

    refurbished iphone 6 plus You view the trades executed in your account by
    Mark Holder of Stone Fox Capital Advisors on a daily basis.Who is
    Interactive Brokers and why themWe have chosen Interactive Brokers as the Brokerage platform and custodian for this service.
    Interactive Brokers is publicly traded (TICKER: IBKR). The firm’s market capitalization is approximately $14 billion and
    the firm is well capitalized with over $6 billion of equity capital on their balance sheet.refurbished iphone 6 plus

    refurbished iphone 5 And no, getting rid of an infestation isn’t just a matter of calling your
    landlord to have somebody come over and spray living with the little
    monsters doesn’t mean the person is lazy or OK with it (who the hell would be).

    These things haven’t survived natural selection by being stupid after we
    sprayed, the bedbugs just followed us to other rooms, indulging in the sweet smorgasbord
    of our shed flesh that littered the floors of our living room and
    kitchen. All the bugs had to do was cross a few trivial feet of hardwood, a simple
    task for a creature that can scale electrical wire like a crazy parasitic Spider Man..refurbished iphone
    5

    unlocked iphone 5 ”Government should do a fact finding enquiry and see if my report is correct, ” said
    DIG(Prisons)D Roopa on report of special facilities to Sasikala.
    ”When I see something and don report, it a lapse on my part. I just reported. ”I apologize to Mallory
    for my lapse in judgment,” Randle said on Saturday. ”It does not reflect my values or the values
    I worked to promote at the Miss America Organization. Although this terrible situation was not caused or
    driven by me, in light of recent events and new developments,
    I am no longer willing to continue in my capacity as
    president and earlier today offered my resignation to the MAO Board
    of Directors.” unlocked iphone 5.

    used iphone 5c.

  18. minecraft skriver:

    You could certainly see your expertise in the work you write.
    The world hopes for even more passionate writers like you
    who are not afraid to say how they believe.
    Always follow your heart.

  19. futbol skriver:

    After checking out a handful of the articles on your site, I really
    like your way of writing a blog. I bookmarked it to my bookmark webpage list and will be checking back
    in the near future. Take a look at my website too and let me know what you think.

  20. Nice blog right here! Additionally your web site so much
    up very fast! What host are you using? Can I am getting your
    associate hyperlink in your host? I wish my web site loaded up as fast
    as yours lol

  21. I don’t even know how I stopped up right here, however I
    believed this post used to be great. I don’t understand who you might be
    however certainly you are going to a well-known blogger in the event you aren’t already.

    Cheers!

  22. I loved as muc aѕ you will receive carried ouut гight heгe.
    Ꭲhe sketch іs tasteful, yоur authored material stylish.
    nonetheⅼess, you command get bought an edginess ߋver that you wish Ƅe delivering tһe folⅼowing.
    unwell unquestionably ϲome more f᧐rmerly again as exactly the same nearly veгy oftsn іnside caѕе you shield thiѕ increase.

  23. There’s certainly a great deal to find out about
    this topic. I love all of the points you have
    made.

  24. I have read so many content regarding the blogger lovers except this post is truly a pleasant paragraph, keep it up.

  25. An impressive share! I’ve just forwarded this onto a friend who was doing a little homework on this.
    And he in fact ordered me breakfast because I discovered it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending some time to discuss this subject here on your blog.

Lämna en kommentar