”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?”
Jag frågade i Facebookgruppen Svensk E-handel ”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?” där det blev en intressant tråd av kommentarer. Som fortsättning tänkte jag sammanfatta de bästa tipsen ihop med några egna tips i ett blogginlägg, som referens för framtiden.
Här är olika sätt att ”go with a bang”:
Groupon
Ett erbjudande via Groupon kan ge 1000+ kunder på en enda dag, med ett attraktivt erbjudande. De flesta verkar ha fått en commission-based deal med Groupon, vilket låter fair. Letsdeal.se har också bra volym för den svenska marknaden.
PR-kampanj
Av erfarenhet vet jag vad en stark PR-kampanj kan ge. Tusentals besökare, stort intresse, hundratals tweets, Facebookdelnignar etc. Det tråkiga är förstås att det krävs en ganska stark nyhet för att det ska spridas snabbt, bra journalistkontakter och att ens företag måste vara ”nyhetsvärdigt” så det passar in. Konverteringen är sisådär men det ger ökad varumärkeskännedom och viss försäljning.
Få stora bloggare att skriva om ens sajt
Detta fungerar också väldigt bra, t.ex. ger Blondinbella väldigt mycket trafik när man omskrivs av henne. Konverteringen är inte topp men ofta något högre än vanlig PR, framförallt för att det ofta är länkat direkt. Mindre bloggar eller medelstora bloggar är dock svårt att se något större uppsving ifrån, så där är SEO-effekten det viktigaste.
TV+radioreklam
Få marknadskanaler har sådan effekt som de traditionella, breda. Konverteringen är låg, kostnaden hög men intresset såpass stort att det ändå ger en bra effekt. Dessutom ökar CTR och annat på ens vanliga internetmarknadsföring, vilket gör att hela intresset för ens varumärke ökar markant. Men som sagt, DYRT. Radio är dock mycket, mycket billigare än tv och lokal-tv samt lokal-radio behöver inte vara jättedyrt.
Podcastsponsring
Att sponsra Filip & Fredriks podcast mfl ger en relativt bra effekt, särskilt i kombination med bannerannonsering på deras vanliga sajt. Konverteringen ganska låg men trafiken helt okej. Några andra större podcasts man kan sponsra är Alex & Sigges, Hannah & Amandas (dessa två säljs av samma bolag) samt Värvet. Förvänta dig inte massor av nya kunder, men det är ganska smidigt då de själva pratar om ditt varumärke så du slipper producera radioreklamklipp.
Rabatt- och kampanjsajter / appar
Förutom Groupon finns många andra rabatt- eller kampanjsajter. När dessa gör epostutskick, ofta med affiliatedeal, finns god möjlighet att få rejäl effekt. Även appar som Klipster, Rabble eller Wrapp har specialdeals där de gör utskick för speciella kampanjerbjudanden. Klipster i kombination med tv-reklam på TV3, där de promotar ett par stycken Klipstererbjudanden i sina reklamfilmer. Några exempel på rabattsajter är rabatterat.nu och studentkortet.se.
Viral kampanj
Lyckas du att göra något som blir ”viralt”, grattis! Det är dock väldigt svårt.
Partnerskap
Ibland finns möjlighet till väldigt bra partnerskap som ger en stark effekt. Telias partnerskap med Spotify är ett bra exempel.
Prisjämföresesajter
På riktigt, riktigt heta produkter kan du få stark effekt av att vara billigast på en produkt. Då kan prisjämförelsesajter som Prisjakt, Pricerunner och Compricer ge en relativt stark volymtillväxt av kunder under en period.
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Har jag glömt några smarta sätt att få många kunder på kort tid? Kort tid som i 1000 kunder på 1 dag till max 1 månad. Effektiva kanaler, kosta vad de kosta vill, som gör att det säger ”bang” i antalet beställningar. Kommentera!
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In an east-northeast course, the Wurmbach then crosses
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Wurmbach then flows into the center Altmühl at the Altmühl
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which flows around the Altmühlsee just above.
The later seat of the native nobility was Trendel Castle, situated instantly to the north.
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At the top of July 2023, two younger cattle egrets had
been detected at Altmühlsee. Since 1994, water
has been pumped from the Danube to the top of the canal utilizing pumps at the 5 locks on the southern ramp of
the canal, from where it flows downwards over one other barrage
into the Rothsee, where the water is stored and, if crucial, in two
different ways can also be delivered to the Regnitz.
The Danube-Major switch system consists of a total of
three lakes, together with the Altmühlsee with a
ring dam and two dams with Brombach and Rothsee, which include 5 dams resulting from their pre-dams, three hydroelectric power plants
at the dams and the Hilpoltstein lock, the canal routes
to the Altmühlsee and from there to Brombachsee in addition to 27 other
weirs on watercourses, a few of which have been expanded to accommodate higher
water circulate. This water then flows by means of
a energy plant with three megawatts of electrical power at the Hilpoltstein lock with
a fall peak of 24.67 m. Within the years 1994-2013, a median of
97 million m³ of water were transferred to the
Rothsee annually, the natural inflow of the small
Roth was round 1995-2013 on common 27.9 million m³ of
water was over The water sheath was transferred, after the
tip of the compensation, a mean of 26.5 million m³ was transferred in 1999-2013 and 28.7 million m³ were given from the Brombachsee, whereby 11 million m³ of extra inflow is expected from the
catchment area of the Brombach yearly.
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The building also houses the tourism office
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lakes only by a dam, the Brombach Vorsperre and the Igelsbach Vorsperre.
The Großer Brombachsee is a dam whose barrier structure is an earth dam 1.7 kilometers lengthy with an internal core seal.
Großer Aurachbach, additionally Große Aurach,
from the precise and west at 420 m above sea
level. Breitenauer Graben, from the precise
and west to lower than 420 m above sea stage.
Arises beneath 424 m above sea stage. Ditch,
from the left and east to under 425 m above sea
level. Mühlfeldgraben, from the left and northeast to around 419 m above sea degree.
Seeholzgraben, from the left and northeast to over 426 m above sea stage.
Furthgraben, from the best and west at over 426 m above sea level.
Michelswieser Bach, from the appropriate and west at over 418 m above sea stage.
Klingengraben, from the left and north-northwest to over 418 m above sea stage.
Rotklingengraben, from the right and west-southwest to
below 418 m above sea level. NN in the hillside forest Kessel
under a single farm belonging to Aurach on the higher edge of the slope half a kilometer west-southwest of Wahrberg Castle.
From there it goes from the Schwabach to the Aurach close
to Veitsaurach and Fränkische Rezat near Wassermungenau.
Name section sequence Erlacher Bach → Eyerlohbach → Großer Aurachbach/Große Aurach → Decrease reaches of the Altmühl
aspect arm.
On July 5, 2012, the surf heart at Altmühlsee burned down completely.
Süddeutsche Zeitung, July 9, 2018, accessed on August
26, 2020.. Before the municipal reform, part of the municipality
of Stirn, Prexelmühle was incorporated into Pleinfeld together with its important town on July 1, 1972.
Ramsberg am Brombachsee is part of the municipality of the Pleinfeld market within the Central Franconian district of Weißenburg-Gunzenhausen in Bavaria.
NN the local pond within the village of Kreut within the town of
Monheim in the Donau-Ries district. Switch to the Eichstätt district.
Käferbach, from the left and northeast to lower than 420 m
above sea stage. Wannenbach, from the left and northeast to over
416 m above sea level. Schafgraben, from the left and northwest to beneath 418 m above sea level.
Hesselbach, from the left and north-northeast to under 418 m above sea degree.
→ Exit of the Roßgraben, to the left and east-southeast on the southern edge of Ornbau at 415.Three m above sea
degree. ↑ Altmühlsee Festival (Memento of the unique
from June 6thMarch 2018 inside the Internet Archive) Information: The archive
hyperlink was inserted routinely and has not but been checked.
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