”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?”
Jag frågade i Facebookgruppen Svensk E-handel ”Har ni gjort någon marknadsinsats som gett ENORM effekt på kort tid?” där det blev en intressant tråd av kommentarer. Som fortsättning tänkte jag sammanfatta de bästa tipsen ihop med några egna tips i ett blogginlägg, som referens för framtiden.
Här är olika sätt att ”go with a bang”:
Groupon
Ett erbjudande via Groupon kan ge 1000+ kunder på en enda dag, med ett attraktivt erbjudande. De flesta verkar ha fått en commission-based deal med Groupon, vilket låter fair. Letsdeal.se har också bra volym för den svenska marknaden.
PR-kampanj
Av erfarenhet vet jag vad en stark PR-kampanj kan ge. Tusentals besökare, stort intresse, hundratals tweets, Facebookdelnignar etc. Det tråkiga är förstås att det krävs en ganska stark nyhet för att det ska spridas snabbt, bra journalistkontakter och att ens företag måste vara ”nyhetsvärdigt” så det passar in. Konverteringen är sisådär men det ger ökad varumärkeskännedom och viss försäljning.
Få stora bloggare att skriva om ens sajt
Detta fungerar också väldigt bra, t.ex. ger Blondinbella väldigt mycket trafik när man omskrivs av henne. Konverteringen är inte topp men ofta något högre än vanlig PR, framförallt för att det ofta är länkat direkt. Mindre bloggar eller medelstora bloggar är dock svårt att se något större uppsving ifrån, så där är SEO-effekten det viktigaste.
TV+radioreklam
Få marknadskanaler har sådan effekt som de traditionella, breda. Konverteringen är låg, kostnaden hög men intresset såpass stort att det ändå ger en bra effekt. Dessutom ökar CTR och annat på ens vanliga internetmarknadsföring, vilket gör att hela intresset för ens varumärke ökar markant. Men som sagt, DYRT. Radio är dock mycket, mycket billigare än tv och lokal-tv samt lokal-radio behöver inte vara jättedyrt.
Podcastsponsring
Att sponsra Filip & Fredriks podcast mfl ger en relativt bra effekt, särskilt i kombination med bannerannonsering på deras vanliga sajt. Konverteringen ganska låg men trafiken helt okej. Några andra större podcasts man kan sponsra är Alex & Sigges, Hannah & Amandas (dessa två säljs av samma bolag) samt Värvet. Förvänta dig inte massor av nya kunder, men det är ganska smidigt då de själva pratar om ditt varumärke så du slipper producera radioreklamklipp.
Rabatt- och kampanjsajter / appar
Förutom Groupon finns många andra rabatt- eller kampanjsajter. När dessa gör epostutskick, ofta med affiliatedeal, finns god möjlighet att få rejäl effekt. Även appar som Klipster, Rabble eller Wrapp har specialdeals där de gör utskick för speciella kampanjerbjudanden. Klipster i kombination med tv-reklam på TV3, där de promotar ett par stycken Klipstererbjudanden i sina reklamfilmer. Några exempel på rabattsajter är rabatterat.nu och studentkortet.se.
Viral kampanj
Lyckas du att göra något som blir ”viralt”, grattis! Det är dock väldigt svårt.
Partnerskap
Ibland finns möjlighet till väldigt bra partnerskap som ger en stark effekt. Telias partnerskap med Spotify är ett bra exempel.
Prisjämföresesajter
På riktigt, riktigt heta produkter kan du få stark effekt av att vara billigast på en produkt. Då kan prisjämförelsesajter som Prisjakt, Pricerunner och Compricer ge en relativt stark volymtillväxt av kunder under en period.
Bli featured i App Store
Har du en app och blir ”featured” i App Store eller Google Play kan du räkna med åtminstone hundratals nya nedladdningar per dag, ofta tusentals om du är på förstasidan för alla.
Har jag glömt några smarta sätt att få många kunder på kort tid? Kort tid som i 1000 kunder på 1 dag till max 1 månad. Effektiva kanaler, kosta vad de kosta vill, som gör att det säger ”bang” i antalet beställningar. Kommentera!
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]올해 12월부터 5년 간 복권 사업을 총괄 운영하는 4기 복권수탁사업자
입찰이 마감됐다. 입찰 결과 나눔로또, 인터파크,
동행복권 등 3개 컨소시엄으로 압축된 가운데,
제주반도체가 주관하는 동행복권 컨소시엄은 공정성과 기술성을
앞세웠다. 동행복권은 제주반도체(43.7%) 케이뱅크(1%) 에스넷시스템(12%)
등으로 컨소시엄을 꾸렸다. 기존 사업자인 나눔로또, 높은 인지도의 인터파크에 비해 상대적인 열세처럼 보이지만, 동행복권 측은 ”공정성·기술성 측면에서 타 컨소시엄에 확실한 경쟁우위를 확보하고 있다”며 자신감을
표출하고 있다. 먼저 동행복권이 강조하고
있는 것은 ’공정성’이다. 동행복권 측은 ”복권사업은 판매액 41%를 복지예산으로 쓰는 등 사행산업 중 공익기여도가 가장 높고 불법 중독성 도박을 줄이는 효과가 있다”며 ”복권수탁사업자가 공정성 논란이 빚어지면, 정부 입장에서는 사행성을 조장하고 사업자에게 초과 이익을 제공한다는 비난을 받을 수 있다”고 설명했다.
이어 ”동행복권은 금융 인프라 그룹 나이스 그룹의 ’한국전자금융’, ’KIS정보통신’과 ’나이스페이먼츠’, 공영방송 MBC의 사회공헌기업 ’MBC 나눔’이 주주로 참가했다”며 ”신용평가, 사회공헌 등 공정성이 핵심경쟁력으로 꼽히는 업체들이 참여한 만큼, 동행복권은 공정하고 건전한 복권사업 운영에 적합하다”고 강조했다.
또한 동행복권은 강점으로 ’기술성’을 내세우고 있다.
동행복권 측은 ”전국 2만5천대 규모의 CD/ATM기를 운용하고 800여 명의 현금수송인력을 보유한 ’한국전자금융’이 복권 유통구조를 혁신할 것”이라며 ”국산 온라인복권 개발업체인 ’오이지 소프트’, 스포츠 토토 개발업체 ’메타씨앤에스’ 등 국산화 복권시스템을 고도화시킬 역량을 확보했다”고 설명했다.
이 밖에도 동행복권은 복권 컨설팅업체 ’챔피언시스템즈’와 협약을
체결해 기술은 물론 운영 노하우 측면에서도 경쟁력이 있다고 자신하고 있다.
일각에서는 동행복권이 이용 편의성이 떨어진다고
지적하고 있다. 현재 동행복권 자금조달업체인 ’K뱅크’는
인터넷 은행이기 때문에 복권당첨자가 당첨금액을 수령하기가 어렵다는 것이다.
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